Meet Alpine · Your AI Skin Concierge

Talk to Alpine about your skin.

Free to chat, any time. Ask about breakouts, dryness, anti-aging, sensitivity, your routine — or which treatment is right for you. Alpine is trained on Merritt's approach and will help you find your next step.

Ready to come in? Book an appointment →

Welcome to AlpineGold

Curated treatments, captured from California's mountains

At AlpineGold, esthetician Merritt creates services and spaces that capture the fresh, active, sun-kissed way of life in the Sierra. Every detail is an opportunity for real connection, a little escape, and a lot of inspiration.

The Menu

Find your treatment

Facials

60–90 minute treatments blending clinical-grade technology with expert-picked products — for visibly brighter, calmer, firmer skin.

Explore Facials →

Lashes & Brows

Full, lived-in brows and signature lash lifts. Shaping, tinting, and enhancement for a natural yet elevated look.

Explore Lashes & Brows →

Waxing & Spray Tan

Comfort-first waxing with precise temperature control, plus the only organic airbrush tans in North Lake Tahoe.

Explore Body Services →

The Collection

Truckee's best-kept beauty secret

A thoughtfully curated boutique of professional, non-toxic skincare and unique gifts — chosen to deliver great beauty with the most well-informed, personal guidance.

Shop in the studio, or ask Merritt to build a routine made just for your skin.

Visit the Studio

Memberships & Packages

Commit to your glow, and save

Become an AlpineGold Beauty Therapy member for reduced monthly rates on facials, lashes, and waxing — plus discounts on boutique retail.

See Memberships

Meet Merritt

Performance-driven skin, naturally enhanced beauty

Merritt is a California-based esthetician specializing in results-driven facials and precision brow sculpting — a scientific approach to skin paired with detailed, naturally enhanced beauty work.

Advanced techniques include dermaplaning, microchannelling, micro- and hydro-dermabrasion, peels, and facial massage.

Read Her Story

New · Your Skin Concierge

Meet Alpine

Alpine is AlpineGold's AI skin & wellness guide — trained on Merritt's approach to skin, body, and the way they connect. Talk through what's showing up on your skin, your diet, sleep, stress, and movement, and Alpine will help map a treatment plan that actually fits you.

Understand what your skin is telling you
Get a personalized treatment plan
Find the right service and book it
Discover products picked for your skin

Alpine offers guidance, not medical advice. For medical concerns, please see your doctor.

Alpine · Skin Concierge

I get dry, flaky patches every winter up here.

At 6,000 ft the air pulls moisture from your skin fast. Let's look at your routine and hydration — a Custom Facial with added LED is a great reset, and I can suggest a barrier-supporting serum. Want me to map a plan?

Build my planBook a facial

Historic Downtown Truckee

Ready for a little escape?

Booking is quick and online. Reserve your facial, lashes, wax, or tan today.

Book Now